Archive for March, 2007|Monthly archive page

The Champion Real Estate Agent

A proven plan for peak sales performance-and a better life!

In The Champion Real Estate Agent, renowned sales trainer Dirk Zeller shows you how to dramatically boost sales and achieve all your professional goals. But there’s much more to being a champion agent than just selling. Zeller’s proven program not only turns you into a top sales performer, it gives you all the tools to build your real estate business and create a secure and prosperous future for yourself.

Full of inside tips, expert advice, and real-world examples from Zeller’s many years as a champion agent and trainer, this comprehensive career guide presents a complete system for managing your business and time-so you can earn more money and enjoy more of life.

Don’t just get into the real estate game; become an all-star when you learn how to:

  • Supercharge your sales and commissions
  • Use Zeller’s unique referral strategy to turn effort into income
  • Develop trust and credibility with customers
  • Design a custom business plan that fits your life and goals
  • Generate multiple streams of income

    “This ultra-complete book shows realty agents what it takes to be successful, as measured by high earnings and business satisfaction. On my scale of one to 10, this excellent book rates a solid 10.”–Robert J. Bruss, nationally syndicated real estate columnist

    Customer Review: A to Z Success at any Agent or Broker level
    This is definitely Dirk Zeller’s most complete, up-to-date compilation of success strategies in Real Estate so far. I’ve enjoyed the “Dummies” book and also “Your First Year in the Business” but “The Champion Real Estate Agent” is by far THE BOOK any Agent or Broker wants in his or her library. You say you have five, ten, twenty years in the business? You’ll still find room to improve (and make more money) by reading this book!
    Customer Review: A Must Read for all Real Estate Professionals
    Dirk Zeller really “hit the ball out of the park” with this book! I’ve been in The Real Estate Business for over two decades, and I have never seen a body of work that even comes close to this one. This is a must read for Real Estate Agents, Brokers, Managers, and people who are thinking about going into The Real Estate Business. What Zeller has done is to present what “Champion Agents” do every day in their real estate practices, what thier businesses look like, and how to earn the high levels of income that they do. If you want to really destroy the learning cure, don’t just read this book, devour it! Click here to find out more …

  • The Insider’s Guide to Tax-Free Real Estate: Retire Rich Using Your IRA

    Learn the secrets of tax-free investing!

    No one likes to pay taxes, especially on their retirement money. It’s a good thing you don’t have to! By tapping your tax-deferred retirement savings as a source of real estate investment capital, you can safely and legally grow your nest egg tax-free. The Insider’s Guide to Tax-Free Real Estate Investments presents simple and efficient low- or no-tax ways to grow your retirement funds. Even if you’re an older worker who hasn’t saved a dime, it’s never too late to get started—and the benefits are incalculable.

    In this enlightening money-saving guide, you’ll learn all the tax-busting secrets financial planners keep to themselves, including how to use a real estate IRA to combine the tax benefits of retirement savings with the high rates of appreciation in real estate investing to grow your savings at light-speed. You’ll learn seven powerful strategies for immediately accessing your pension money to build wealth and much more, including:

    • Why traditional retirement thinking doesn’t work anymore
    • How to put your pension money to work as real estate investment capital
    • The nuts and bolts of setting up, maintaining, and operating an IRA or tax-free LLC
    • How to leverage your investment money for maximum return
    • What kind of business and real estate investments are best for growing retirement funds
    • Why it’s never too late to start investing for your future

    Click here to find out more …

    Modern Real Estate Practice in Ohio

    Customer Review: All You Need to Pass Exam and have Abundant Knowledge
    After studying in Illinois for two years, well I wouldn’t call what I was doing STUDYING, I happened upon this book. I saw the light! It is so clear, user friendly and succinct. I feel that I owe the authors something. As you can see, I’ve crossed a couple borders over to Ohio. Thank goodness the publishers make many many state editions. Never too much of a good thing. The sixteenth edition of this book comes with a study CD-ROM which is fabulous. If you’ve “studied” real estate and have yet to pass your exam, just take the quizzes over and over until you achieve 90-100% accuracy. That will be soon and you will blaze through the state exam. Click here to find out more …

    The Real Estate Fast Track: How to Create a $5,000 to $50,000 Per Month Real Estate Cash Flow (Creating Cash Flow Series)

    What if you could consistently bring in $5,000 to $50,000 in real estate cash flow every month? Would you change the way you live your life? Every year, thousands of Americans do just that, using real estate to achieve the wealth and independence they’ve always dreamed of. In The Real Estate Fast Track, author David Finkel offers step-by-step guidance on building a real estate business that lets you earn more while you work less! You’ll master all five of the core skills of the world’s wealthiest investors and learn the advanced secrets that have helped Finkel’s students and clients buy and sell over $1 billion of real estate, much of it without cash or credit. You’ll build your real estate business until you can relax and watch the money flow in. Plus, there’s more: Six forms of leverage you can tap into Five fun, easy systems to find deal after deal A simple, three-step system for safely evaluating any real estate deal Twenty-one advanced deal-structuring strategies to close even the toughest deal Fourteen advanced negotiating techniques to make up to an extra $25,000 per deal Ten contract pitfalls that trip up most investors
    Customer Review: READ ME! Get rich or die trying
    This book essentially puts it out to get rich by looking for preforeclosures or distressed mortgages, getting a house on the cheap and having someone else pay for the mortgage. Overall a general good book to read and a must have for the real estate investor’s library.

    PROS:
    1. Describes tried and true rental strategies.
    2. Describes flipping strategies.

    CONS:
    1. Advertisement about other seminars.

    OTHER SUGGESTED READING:
    1. The Beginner’s Guide to Real Estate Tax Lien and Tax Deed Auctions (ISBN 0978834607)
    Why? Learn how to buy properties below market value and flip it in a week.
    Customer Review: The Real Estate Fast Track: How to Create a $5,000 to $50,000 Per Month Real Estate Cash Flow (Creating Cash Flow Series)
    Not worth the time reading. Get Rich quick ideas. Post signs and take over mortgage payments, lease options, etc Click here to find out more …

    Real Estate Office Management

    Customer Review: Is an index really that difficult?
    While this book contains some useful information, it is choppy and disorganized, perhaps a result of being 30 years old and being re-issued 4 times. And to add to the confusion, the index is terrible. Since this is primarily a reference book, lack of a thorough index is inexcusable. Needs to be revamped and brought up to date. Click here to find out more …

    2,001 Winning Ads for Real Estate

    The most complete volume of real estate classified ads ever written! Cover to cover, this is easy-to-use reference is jam-packed with 2,001 winning ads for just about any listing you’ll ever have. From condos to mansions and everything in between.

    What’s more, each chapter is broken down by location, size, terms, style and special features. Includes a complete listing of dozens of useful “ad tips’ and a list of hundreds of words and phrases to help you describe even the most difficult properties in just the right way. The new 3rd edition has been fully updated to meet HUD’s Part 109-Fair Housing Advertising Guidelines.
    Customer Review: My review
    The book has a ton of ads but some of them are a bit dated. If you take a line from a couple, it will usually get the creative juices flowing.
    Customer Review: Super easy reference that gets used alot in my office!
    I work on a team with 2 other realtors and each week when we get together to go over our advertising we’re always looking for a “unique” or “powerful” ad. This book has hundreds of great ideas and fully written ads. The best part is that you can piece together parts from different ads to get the ideal one for the property you’re advertising.

    I would have given it five stars, but some of the categories of property types they give ads for I never see, let alone list, and some of the ones I do list are not included (for example Planned Unit Developments).

    Overall a super reference and well worth the investment. Click here to find out more …

    The Handbook of Commercial Real Estate Investing

    A Codifying “Best Practices” Guide to Effectively Managing the Entire Real Estate Investment Process

    The Handbook of Commercial Real Estate Investing delivers an authoritative “best practices” approach to the three major areas of the industry: investment transactions, asset management, and enterprise management. Skillfully written by John McMahan, a leader of the U.S. commercial real estate investment industry, The Handbook of Commercial Real Estate Investing presents state-of-the-art methods needed to successfully invest in and manage commercial properties such as office buildings, shopping centers, industrial buildings, apartments, and hotels.

    Designed to codify the industry “best practices” encouraged by financial institutions, The Handbook of Commercial Real Estate Investing offers:

  • Complete guidelines for the critical “due diligence” stage of the investment process
  • Effective asset management techniques for leasing, property management, and tenant relations
  • Detailed procedures for reporting to investors on the financial performance of the real estate portfolio
  • Information on using technology in the “due diligence” process
  • A wealth of sample forms and checklists used in real estate investment
  • A valuable glossary of real estate investment terms

    Authoritative and easy to use, The Handbook of Commercial Real Estate Investing will serve as a valuable strategic guide to managing the overall real estate investment process, as well as a “best practices” tool for improving each operating area. Click here to find out more …

  • 101 Ways to Massively Increase the Value of Your Real Estate without Spending Much Money

    This book provides simple, effective strategies for increasing the value of your real estate holdings-without spending significant amounts of money in the process. You will learn how to make a positive and lasting first impression and how to improve the rental value, rentability, market value, sales price, selling time and equity of your real estate properties.
    Customer Review: 101 Ways to Massively Increase the Value of Your Real Estate without Spending Much Money
    Attention: Seasoned RealEstate investers don’t waste your time purchasing this book. Ideal for amatuer investors who want to add more value to their piece of real estate.
    Customer Review: Waste of Money
    How to increase the value of your property. Paint it. Mow the lawn.

    Don’t waste your money on this one! Click here to find out more …

    How to Make Money in Commercial Real Estate: For The Small Investor

    An updated edition of the most reliable guide to commercial real estate for small investors

    Commercial real estate investing is easier and cheaper to get into than you probably think it is. But if you’re a novice investor or an investor who wants to make the switch from residential to commercial properties, how do you know where to begin? This Second Edition of How to Make Money in Commercial Real Estate shows you how to make the move to commercial real estate and wring the most profit from your investments. Successful investor and former accounting professor Nicholas Masters explains all the math and gives you all the expert guidance you need to successfully invest in commercial properties.

    You’ll learn how to:

    • Prepare yourself before you start investing
    • Evaluate different types of real estate and undeveloped land
    • Read economic cycles and indicators so you know when to invest
    • Calculate the long-term potential profits from properties
    • Understand tax issues that impact your profits
    • Form an investment club to share the risks and costs of getting started
    • Find and evaluate individual properties with great potential
    • Negotiate, finance, and close your deals
    • Manage your properties yourself or through a management company

    Customer Review: Disappointing: out-dated and not comprehensive
    While Mr. Masters does make several good points, most of the information in this book could apply to any real estate investment: whether it be residential or commercial even though the title of this book clearly makes it appear that this book will focus on commercial properties, which it does not.

    Mr. Masters starts the book by making a quick comparison between real estate and other investments, such as holding your money in cash, saving accounts, securities, collectibles, and precious metals. He gives the advantages and disadvantages of each: namely, liquidity versus returns. Now, we get into the meat of the subject matter. First, Mr. Masters argues that an investor should own their own primary residence and have 12 months of expenses in the bank before venturing to invest in commercial real estate: conversative, but good enough advice. He gives comparisons between different commercial properties you can invest into, with garden apartment complexes and anchored shopping centers getting his nod as the best investment choices for a real estate novice. He argues that novice investors should form investment clubs to invest in real estate together; however, he gives very little advice as how to hold title and what form of ownership the group should take. I understand that people must consult with tax and legal professionals to see what best matches their situation, but it would have been nice to have Mr. Masters elaborate on this since its a key argument of his book.

    To find property, Mr. Masters tells the aspiring investor to work with a knowlegable broker and not purchase a property with a cash-on-cash return or a cap-rate under 8-10%. While I agree its very important to buy properties with positive cash-flow, this is one of my biggest issues with this book: while in theory it’d be great to skip every property that offers lower returns, in today’s market its virtually impossible in most top markets to find properties with those types of returns. If you follow the advice of the author, it will now be impossible to purcahse most investment opportunities as he does not leave room for exceptions in his rule. He also ignores other calculations and never shows how to construct an APOD, which really dates this book. There is no mention of an IRR or projected cash-flows. He also never says to independently confirm the income and expense figures given by the seller even though 9 times out 10 the cap-rate the seller gives on a property is calculated off of proforma numbers that are not aligned with market realities. I can sum up his financing section in a single sentence: find a good mortgage broker to find you a good rate on a fixed, 15-30 year mortgage. And to manage your property? Use a professional management company and watch them for a year to see how they do it, then you can consider doing it on your own. He gives very little helpful advice on what to look for in a management company, mortgage broker, or real estate broker as well.

    Tax information is included relegated to an appendix, yet it doesn’t even touch on a 1031 tax-deferred exchange and tax implications of real estate investments are hardly touched upon, and when they are, they’re no longer applicable as tax laws have changed. I don’t remember reading anything about what will effect the basis of your property, how to calculate cash-flow after taxes, or even more than a few quick words about depreciation!

    For someone who has purchased their own home or has even a little bit of real estate knowledge, this book has little pratical use — the only difference between this book and better, cheaper books that I’ve read is the author’s limited information on investment clubs. He even gives poor advice on finding information online: he tells the reader to go online and type in a few keywords on a search engine, not realizing that the reader will find plenty of advertisers and unscrupulous companies in the results.

    For anyone who’s interested in investing in real estate, I recommend the first thing they learn is how to evaluate properties so they know what to look for in an investment opportunity. To that extent, I highly recommend Frank Gallinelli’s “What Every Real Estate Investor Needs to Know About Cash Flow and 36 Other Key Financial Measures”, a far-superior, more-practical, and less expensive book.
    Customer Review: Outstanding
    This book rocks!! I love it. Presented in logical order, and just packed with info Click here to find out more …

    Real Estate Investment and Acquisition Workbook

    Customer Review: Wow! Lots of forms and info…
    This is a book for seasoned investors, brokers, and syndicators. It contains several hundred forms and checklists that will make sure you never forget an important element of the buying and selling process. However, it is not a “stand alone” book on real estate investing, but a book designed to accompany other texts on the subject. Click here to find out more …

    Next Page »