Archive for April 2nd, 2007|Daily archive page
Mastering the Art of Selling Real Estate: Fully Revised and Updated
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Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real Estate—the industry’s bible—which has consistently sold well despite information that has become somewhat outdated. But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional.
Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to:
• Find the best listing prospects
• Win over “For Sale by Owner” sellers
• Earn the seller’s trust
• Work an unrealistic price down to market
• Arrange the final agreement
Anyone who’s serious about real estate can take charge with Mastering the Art of Selling Real Estate.
Customer Review: The best real estate sales book, period.
I’ve actually read this book 3 times and I’m currently memorizing the scripts. This book is great at offering answers to the common objections such as “It costs too much” and “This bedroom is too small”. The FSBO section is amazing. I’ve cold called FSBO’s before with little success…now it’s a breeze.
I understand that marketing is huge in any real estate career, but if you dont know the commmon objections and how to handle them, you’re finished. Become an owner of the book, it’s priceless.
Customer Review: Who better to train you than………….
The man who set a world record for real estate sales over 30 years ago, a record that still stands today and no doubt will never be broken by anyone!
There are many other sales authors out there. Some vary from good to poor. Many are based on theory and written by people who have never sold anything. Fewer still have any successful students.
Tom Hopkins speaks from experience. His methods work. They have worked for Tom and his millions and millions of students. If you are in real estate, you must read this book and even more importantly, use it.
